Several months ago my girlfriend joined my family and I at a winter festival and one of the activities was feeding the birds. While many people attempted to feed the birds, the birds enjoyed Erin best. Everyone had the same product: bird food. But Erin had the best package: she’s beautiful, peaceful and she kept her hand very still.

Insert Business Segway Here…

Chances are if you are in business someone else is providing the same product, service or bird food that you provide. But you can still attract more clients and birds by having the best package.