I recently had a friend ask me to, “help,” him with his business proposal. If I were to grade his proposal based on grammar and grasp on the English language I would give it a “F.”

• Misspelling the word business: “buiseness”
• Ending sentences with prepositions
• A lack of consistency with verb tense

However, if I were to grade this proposal on effectiveness I would give it an “A.“

• His passion and desire far exceeded his grammatical errors
• So much so that I am going to help support his efforts
• So much so that I am going to tell other about his idea

What did he do?

He asked me to help him. He recognized his weakness, and asked for council.

He simply asked me to care.

“The unvarnished truth is that almost all the people you meet feel themselves superior to you in some way, and a sure way to their hearts is to let them realize in some subtle way that you recognize their importance, and recognize it sincerely.”                                                                                                                                                                                                        Dale Carnegie, How to Win Friends and Influence Others

If you’re passionate about what you believe, if you are sincere and genuine with others they will support you and your ideas (even if you’re grammar is less than perfect).