Archive for June, 2008

Backyard Olympics: June 28th, 2008. Charlotte, N.C.

Steve Giannetto is a fashion designer that I’ve respected for several years. His t-shirts incorporate his distinctive personality and lifestyle; it’s his art. He is also a great friend and a supporter of Silver Bridge Consulting. He was asked to design the t-shirt for a fundraiser / Backyard Olympics event in Charlotte. I love the design [...]

My vote for best ad campaign of the ’00s

Hi everyone, Rob here.  I’m mostly silent around here but I figured while I’m working on my treatise on hard work I’d post something quick to let everyone know I’m still alive.  Something occured to me recently on the subject of well thought out and implemented marketing campaigns. Arguably the Got milk? campaign of the [...]

Customer Service

Interesting thoughts from Zach: 
“It is demonstrable that things cannot be otherwise than they are; for as all things have been created for some end, they must necessarily be created for the best end.” Voltaire, (1759). Candide.
The nose is formed for glasses; therefore we wear glasses. The feet are visibly designed for shoes; accordingly we [...]

Timing and Public Relations

Timing and Public Relations:
Great publicist or those of us who aspire to be great understand a few key agents in creating powerful public relations and timing is one of those agents.
Tim Donaghy was a NBA referrer for 13 seasons, from 1994 – 2007.
In July of ‘07 Donaghy resigned from the NBA amidst a FBI investigation [...]

Who influences what???

I have several marketing professionals that I admire but two of them are more famous than the others: Malcolm Gladwell and Seth Godin (See their pictures below).
So, today I received a text message and an email, both inquired as to whether I had finally cut my “fro.” Well, I haven’t. But I thought it was interesting [...]

In other late breaking news…

So an actor who will remain nameless may have committed verbally to a movie that Silver Bridge Consulting is working with. This is exciting news and we are flattered that this local filmmaker and his team have selected SBC to handle public relations and the role of executive producer. More to follow in late July and early [...]

Silver Bridge Consulting & 2112.tv

Silver Bridge Consulting is pleased to announce its newest client, 2112, pronounced twenty-one-twelve. 2112 is an inovative clothing company the merges a fantastically unique style of art with a trendy and comfortable apparel. 
The two individuals that started this company are tremendously ambitious and have an excellent work ethic and vision. SBC is extremely pleased to be working with Derek and Austin.   

Mark Potter’s Guide to Life: Part II

7. Sometimes the best answer is no answer.
8. Authority isn’t given, it’s assumed.
9. Do not big league a big leaguer.
10. Smile: It drastically improves your looks and attitude.
11. Doing the right thing can only make you look good.
12. Above all else, be cool.
Thanks for all of the comments on Part I.

June Book of the Month: Groundswell

Silver Bridge Consulting now has a book club. This months book, Groundswell. I want to make one very BIG point: this is NOT a book about social technologies; this is a book about relationships and social technologies. 
This book is very interesting, very insightful and I am looking forward to reading your comments and learning with you.