Archive for the 'Public Relations' Category

Is marketing at odds with consumer sovereignty?

We hear in the media on a daily basis pundits speaking on the evils of marketing.  Large corporations with their savvy marketing campaigns and sales techniques brainwash impressionable consumers into buying useless junk that they don’t need or really even want.  Salesmen beat out IRS agents and parking meter maids as the most hated group [...]

Are you international?

July 13, 2008 Anheuser-Busch was purchased by InBev, a company headquartered in Leuven, Belgium for an estimated $52-billion. 
July 23, 2008 Josh Childress previously of the Atlanta Hawks accepted and signed a 3-year $20-million deal with Olympiacos BC of the Greece League. 
With the U.S. dollar on the decline deals like these are going to become more and [...]

Is your business remarkable II

Another agent involved in word of mouth: 
Find those who talk about remarkable.
Nearly 6,000,000,000 people on this planet, all of us social entities; some people talk a lot, some people don’t. Find the alpha communicators. Those who are as highly opinionated, as they are vocal. Give them a great experience! Make sure they know exactly what is it that [...]

Backyard Olympics: June 28th, 2008. Charlotte, N.C.

Steve Giannetto is a fashion designer that I’ve respected for several years. His t-shirts incorporate his distinctive personality and lifestyle; it’s his art. He is also a great friend and a supporter of Silver Bridge Consulting. He was asked to design the t-shirt for a fundraiser / Backyard Olympics event in Charlotte. I love the design [...]