« Older Home
Loading Newer »

Is marketing at odds with consumer sovereignty?

We hear in the media on a daily basis pundits speaking on the evils of marketing.  Large corporations with their savvy marketing campaigns and sales techniques brainwash impressionable consumers into buying useless junk that they don’t need or really even want.  Salesmen beat out IRS agents and parking meter maids as the most hated group of people in the country.  People see TV commercials as an unnecessary disruption to their programming.

Big tobacco maybe one of the strongest examples of the animosity towards shady marketing campaigns- and so to the extent that big brother has actually  stepped in to reign in these greedy businessmen.  To be sure, these hucksters would be sponsoring Johnny’s little-league team in a maniacal attempt to attract more profits by getting ten year olds hooked on cigarettes had government not intervened.  But still, the same sort of negative stigma that surrounds marketing in socially taboo areas of the economy is at work around everything this is being “sold” or rather shoved down the throats of consumers as some would see it.  The question that really needs to be asked though is, can successful marketing campaigns and successful firms exist apart from satisfying consumers’ needs and wants on a massive scale?

I contend that far from being antagonistic to consumers, marketing actually performs an essential function in a market economy.  Everything from print ads to TV commercials convey important information to consumers about everything from information on new products, to prices and special offers.  Every producer and retailer on the market goes into business believing they have a better way to satisfy consumers than the existing competition and they design their marketing campaigns to get that message out.  More often than not, ads are the only dialogue sellers on the market have with consumers- it builds the image they have of themselves.  Good marketing campaigns ensure the good products enter the market quickly and products that don’t meet consumers’ needs are quickly done away with.  We should instead applaud these firms that successfully facilitate the sale of valued goods and services and bring them from the office or warehouse to the homes of consumers.

I am dating Snow White

Several months ago my girlfriend joined my family and I at a winter festival and one of the activities was feeding the birds. While many people attempted to feed the birds, the birds enjoyed Erin best. Everyone had the same product: bird food. But Erin had the best package: she’s beautiful, peaceful and she kept her hand very still.

Insert Business Segway Here…

Chances are if you are in business someone else is providing the same product, service or bird food that you provide. But you can still attract more clients and birds by having the best package.

MI Mayor’s Economic Patriotism: poor means to unjust ends.

Some Interesting Thoughts From Edward Zachary Graham:

I was watching Fox News this morning when I heard a story that made me nearly choke on my cheerios. The Mayor of Warren Michigan, Jim Fouts issued an executive order to his appointees to buy from the “Big Three” if they would like to keep their jobs.

He was also encouraging other city leaders including 116 other mayors from across the state to follow suit and “buy American” citing reasons such as massive unemployment in the state of Michigan and patriotic duty.

While this is technically legal because they are “at will” employees, this is a strange paradox that again displays terrible ignorance in the field of economics and which is a stepping stone to an executive order or maybe a bill to congress that orders average Americans to buy from the failing “big-three.”

The esteemed mayor cites that the auto companies are responsible for 1/3 of his fiscal budget.  So if I am following his rationale he wants people to buy American cars, so he can collect his much needed tax revenue.  He needs this tax revenue to continue government programs that are needed to help the people in his city and state.  Seems logical right?

But why is the mayor seemingly unconcerned with Detroit’s failing banana industry?

The answer is simple.  It is cheaper and generally more economical for Americans to import bananas from Latin America or the Caribbean.  Our climate isn’t ideal for banana growth and when we realize division of labor on a worldwide scale it is easily seen that these countries have an absolute advantage in the banana industry. Simply meaning they are able to provide for consumers best.  A banana farm in Detroit would never be able to compete in the free market with imported bananas and thus to buy American in this case would actually make Americans poorer.  This is because they would have to buy the same goods for more money.  But the ideas of division of labor within the profit and loss matrix do not only apply to the banana industry.

American auto companies are failing when compared to foreign made vehicles because they simply haven’t been able to provide for Americans better than foreign companies.  To forcibly divert resources to these failing companies makes America poorer, just as in the case with the banana industry.  Propping these companies up does not change this.  Yes, people will lose their jobs and this is difficult but unless you let failing companies fail, we are all the worse off.

This brings me to the paradox of Mayor Fouts and how naive he is even in regards to his own self-interest.  If it is his fiscal budget he wishes to protect, then he is going at it with exactly the WRONG set of ideas.  If tax dollars is his ultimate goal then he should be urging the “big three” to file for bankruptcy ASAP so they can begin selling off their assets to businesses that wish to turn a profit in a competitive marketplace.  This would be the fastest way to get people back to work and earning tax dollars.  Obviously I would never advocate free-market principles as better means to government’s ends- hence these are “poor means to unjust ends.”

I now have an office.

Mark D. Potter

President

Silver Bridge Consulting

693 East Avenue. Suite 201

Rochester, NY 14607

The Strong Todd House is located on the corner of East and Oxford.

I would like to thank my family, friends and clients who have taken and invested interest in my success. Please stop by so I can show you the new space and we can discuss the future.

Gary North, The Fascist State, and an Austrian Take on the Bailout

   We are seeing the fascist state unravel right before our eyes.  The collapses of financial markets including investment banks, commercial banks, the stock market, and securities markets are going to prove to be some of the most significant events in American history. 

   Once we realize how the state perpetuates itself, we can see that the failing of these banking institutions as the ultimate bankruptcy of the state.  The con-job system of fractional reserve banking will bankrupt every western nation that has promised the world to voters and believed that deficits were nominal.  In our own country the bankruptors are the Federal Reserve Board members and “guns and butter” politicians that squander our wealth on risky government programs and national security threatening foreign wars.  The plane of the state is now heading directly toward the mountain and to the eventual benefit of the American people.

   Ironically it has always been the right that has been labeled as the fascists in this country and the leftists are indeed correct in their assessment.  This line of thinking can be seen on every prime time news outlet and in our own President’s agenda.  Mr. Obama has indicted the republicans at every opportunity afforded to him and this indictment was large in part his means to get elected.   He is simply an honest public servant cleaning up after the greedy fascist conservatives right?  The problem is that anybody who believes in the government-business-alliance is a fascist whether you are on the left or right.   It doesn’t matter if we are talking about an industry that is deemed by many “too large to fail.”   There is no such thing.

  We can assess the Feds actions only by understanding whom the Fed wishes to appease.  So begs the question, whom does the Fed wish to please with its twisted take on monetary policy?  It is certainly not the American people, as Bernanke and Obama would have you believe.  This is because the Fed is in fact a banking cartel that serves only the agenda of Washington and government in general.  Washington and the whole political structure in America are dependent upon the solvency of the large banking industry.  If the Fed raised the reserve requirements to thwart the immorality of the fractional-reserve system then nearly every bank in the country would go under.  Mises and Rothbard had predicted the collapse of these institutions, as well as the collapse of the dollar, but even still they are not credited by mainstream academics with understanding what has caused the collapse.  The mainstream believes greedy Wall Street bankers and asleep-at-the-wheel government regulators caused this collapse.  But what the Austrians and true free-marketers understand is that fractional-reserve banking was a lousy business model to begin with and was destined to collapse despite the immoral Federal Reserve System.

   Politically nothing can be done to stop this for only the market can heal the wounds of mal-investments even those made by government.  The banks need ever growing bailout money and the Treasury Department relies on fiat money to do everything that it does.  Although as Gary North, a prominent Austrian economist candidly put it “…this time it’s different. This time the fractional-reserve banking system has shot its wad.”  There will be more regulation and nationalization and inflation before all is said and done though.  The reoccurring doubling of the monetary base will lead to nothing but monetary disaster not only for government but also for Americans in general.  If we double the monetary base, and production and output of goods and services does not by and large double, prices will.  There is no need to ever test this scenario.  By definition the trillions being pumped into the economy by government will cause massive inflation and deplete wealth.  Voters are slowly catching on to how they are getting screwed as we sink deeper into the cold muck of recession. 

   But the bigger they are the harder they will fall.  With all eyes on our anointed  President, coupled with overwhelming unpopularity of his predecessor, people  will get to see the extreme follies of the left and the right back-to-    back.  Hopefully this disaster undermines the institution of American politics so  greatly that it reverses the present trend of placing blame on one side of the  aisle to people actually boycotting the institution as a whole.  This would not be  unlike what happened when we talk of the collapse of the Soviet Union, limited  bloodshed but rotting from the inside out.  Things are indeed different this time  around and we will leave it to Obama to administer the final socialist deathblow  that is the bailout.

            The Austrian school of thought could not be more accurate in its ideas on cause and effect in terms of the business cycle.  The problem is that matters will be decidedly worse long before they get better.  The Austro-Libertarian view on our system of government is of such disgust that any undermining of the state is deemed a great thing.  Gary North proclaimed in his article “Economic Fascism and the Bailout Economy” that he doesn’t view this as a threat to freedom as I would see it but rather as an end to the fascist state.  But this view suggests that the state won’t dig its nails into the wall before it falls down the stairs.  The collapse of the fascist state is indeed a victory for liberty, but it will be a long and drawn out battle.  The fight won’t end until we witness the complete collapse of the dollar or we see a massive shift in the views every American holds on government and economics.  There will be much more regulation, taxation, and inflation-which translates to further unemployment, slowed production, and misery- before this battle of ideas is finally won.  With every apparent failure of the state our job of educating voters becomes easier but it is still quite a long fight.  I fear that we won’t educate enough people to make the radical changes we desperately need before the state rips us of our freedoms both economically and socially. 

 

I want you to care

I recently had a friend ask me to, “help,” him with his business proposal. If I were to grade his proposal based on grammar and grasp on the English language I would give it a “F.”

  • Misspelling the word business: “buiseness”
  • Ending sentences with prepositions
  • A lack of consistency with verb tense

However, if I were to grade this proposal on effectiveness I would give it an “A.“

  • His passion and desire far exceeded his grammatical errors
  • So much so that I am going to help support his efforts
  • So much so that I am going to tell other about his idea

What did he do?

He asked me to help him. He recognized his weakness, and asked for council.

He simply asked me to care.

“The unvarnished truth is that almost all the people you meet feel themselves superior to you in some way, and a sure way to their hearts is to let them realize in some subtle way that you recognize their importance, and recognize it sincerely.”                                                                                                                                                                                                        Dale Carnegie, How to Win Friends and Influence Others

If you’re passionate about what you believe, if you are sincere and genuine with others they will support you and your ideas (even if you’re grammar is less than perfect).  

Politics, economy, my thoughts and e-commerce:

This year we have learned that political rhetoric comes in multiple genders and races. However, it’s still rhetoric regardless of the source.

This month we have (re)learned that politicians think that they can save a free market economy. I enjoy politics, I read the papers, watch the debates and I what I’ve learned is that they are pretty much saying the same thing, regardless of what side of the aisle they sit on. Unfortunately I don’t know if any of them have the answer(s).

Let me conclude quickly, empowering the government has more repercussions than positives. 
This solution: empower yourself! 
I have strong social network of hand picked individuals who are not only friends, they are also my mentors, life coaches if you will.

Examples:
I am a novice graphic designer but I work at it and when I need guidance I call Bobby, he walks me through it slowly and in the end I am more educated in the area of graphic design.
My running partner is faster than I am, that’s by design. 
In college my study partners have a stronger grasp of the material than I do, that’s by design too.

My Point: Our Government’s decisions won’t save YOU, but YOUR decisions can. 

There has been a shift in finances at a global level. This is a result of businesses transcending the boundaries of one county; the world is and will continue to flatten. It is easier to improve the financial situation of an individual, than to improve the financial situation of a country. One of the many reasons I love e-commerce is that from your basement in Rochester you can sell something to someone in Dubai.

Will government intervention improve the economy? Maybe, maybe not…. 


Will international e-commerce improve your business? Yes. 

Sam Ventura: First Professional Show

Silver Bridge Consulting has been preparing for the past 8 weeks for tonight; Sam Ventura’s first professional show. 

Sam Ventura

Silver Bridge Consulting is pleased to announce that we will be managing the career of Sam Ventura. This Friday and next Saturday he will be playing in and around the Rochester area. 

 

Individualism Vs. Selfism: What it all means

When our forefathers, the Jeffersonian Democratic-Republicans, framed The United States Constitution and eventually the Bill of Rights they believed in the idea of the individual.  They believed that the rights of individuals should be protected under law and the individual shouldn’t have to obey arbitrary laws nor live up to historical precedent and preference. This, my friends, is what has made America the greatest country in the world. 
Individualism: the belief in the virtues of self-reliance and personal independence.  But even more fundamentally, individualism lends credence to the idea that anyone may become anything based on merit and willpower. 
These ideals have always been America’s life-blood and are the reasons that we are one of the only remaining global superpowers today.  At the heart of individualism, one is to choose standards one aspires to.  Whether moral, economical, or political, the individualist is to choose these standards without constraint from any precedent or religion or any other form of external standards except the scrutiny of logic.
But what happens when the individualist goes too far?  Selfism.
Selfism: concentration of one’s interest on one’s self and has been the status quo since the 1960’s.  People began to view selfishness as a virtue.  While people will usually act in self-interest, the cost of constant selfish decision-making is clouded judgment. 
One of Silver Bridge’s most celebrated and respected journalists goes by the name of Malcolm Gladwell and he wrote a book entitled Blink: The Power of Thinking without Thinking.  He wrote about how people make split-second decisions based on only bits of information.  In the world of business we make many split second decisions and a selfish person will always in an instant make a selfish decision and the individualist will have conditioned responses that have held up to the standards of logic.  I don’t have to catalogue the many ways selfishness can affect sound business decision-making for you to realize that when in business you have give a little to get a little.  Selfism has no place in the world of business.

 

You may be thinking what’s his point?

1.)   A disgruntled employee is a vengeful and unproductive employee

2.)   People who view selfish principles as being desirable, lead very unfulfilling lives

3.)   Competitive people are drawn to narcissistic behavior…scary.